Kathmandu Jaycees, established in 1970, organized the first MISS NEPAL Beauty Pageant in 1994 on the special occasion of Kathmandu Jaycees Silver Jubilee. The hosting of the first ever pageant gave the organization much experience. The Pageant was successfully organized under the Chairmanship of past president of Kathmandu Jaycees Sen. Gopal Sundar Lal Kakshapati and Project Committee Chairman of the First Miss Nepal Organizing committee Jc. Rupesh Pradhan.

Earlier, Nepal remained unrepresented in the international beauty pageants. Today our young Nepali ladies are getting enough opportunities and the experience to represent Nepal abroad. Jaycees aim is to develop leadership qualities and provide a forum for individuals to discover their own hidden talent that come out with preservance and varied trainings.

Miss Nepal's objective rests on two pillars: personality and leadership development. The organizer's are basically in search of a personality that combines beauty, brain, confidence and a positive mind and one who will be able to present Nepal as its worthy ambassador to the outside world. A strong Miss Nepal must also possess interests in empowering women, engage in social service and in promoting issues related to women. In 1995, to give the Miss Nepal pageant a more professional approach, senior members of Kathmandu Jaycees who was involved in organizing first Miss Nepal Pageant established The Hidden Treasure, which now annually organizes Miss Nepal Pageants. Some of the revenue generated from Miss Nepal Pageants has been meaningfully used in the various community development projects of JCI Kathmandu-Nepal.