The Hidden Treasure Miss Nepal pageant, now in its 30th year, is Nepal’s longest-running and largest national beauty contest, hosted annually in Kathmandu. Since its start in 1994, the event has become a significant platform for empowerment and growth, impacting the lives of nearly 700 participants who have excelled in various fields. This year's anniversary marks a key moment, reflecting the perseverance and determination that have guided the pageant through many trials. Miss Nepal is more than just a showcase of glamour and elegance; it carries a deeper mission, promoting purpose-driven beauty, strength, women’s rights, compassion, humility, and solidarity. Each winner brings a distinct vision, aiming to make a meaningful difference in their communities and the broader world. The Hidden Treasure has consistently unearthed talents who represent Nepal on International stages such as Miss World, Miss Earth, and Miss International. True to its name, the organization seeks to find those who can stand as global ambassadors for Nepal.
The current Miss Nepal 2024 titleholders are Ashma Kumari KC (Miss Nepal World), Dr. Sumana KC (Miss Nepal Earth), and Karuna Rawat (Miss Nepal International). They follow in the footsteps of the Miss Nepal 2023 winners: Srichchha Pradhan, Raina Magjaiya, and Prasiddhy Shah, continuing to uphold the values and legacy of the Miss Nepal pageant.
Board of directors
Chairman
Ajaya Ratna Sthapit
Director
Girendra Man Rajbansi
Director
Gopal Sundar Lal Kakshapati
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Director
Diwakar Rajkarnikar
Director
Rupesh Pradhan
Director
Subarna Chhetri
Director
Suresh B. Malla
Director
Sharad K. Shrestha
Director
Kranti Man Singh Pradhan
Director
Pramod Ratna Kansakar
Chairman's Message (2024)
Greetings from The Hidden Treasure!
The year 2024 will be of symbolic importance as The Hidden Treasure (THT) celebrates the 30th Anniversary of Miss Nepal Journey. I feel these are exciting times. Times for change. Times for new challenges and new opportunities. At this important juncture I feel proud and privileged to be the Chairman of The Hidden Treasure.
Thirty Years down the line The Hidden Treasure has created Miss Nepal brand into a national product having an international event. Today, according to the public and the press, Miss Nepal pageant besides being the most enduring one is also the most looked forward to event in the country's social calendar.
Each year THT tries to bring, from across the country, countless talents under one roof in the form of Miss Nepal Pageant where we celebrate each other. Our journey from a small team to a power house is consolidated by its core mission of unwavering commitment to delivering positive impact among the contestants so that can move ahead in life with confidence. The pageant now has moved beyond beauty, its hallmark is 'Beauty With a Purpose'.
We extend our appreciation to all our valued sponsors, supporters, contestants, their parents, trainers, dress designers, entire technical teams, well-wishers, especially the media and the public for their continued support and cooperation, confidence and support bestowed upon Miss Nepal Brand and The Hidden Treasure. In this momentous journey we are not alone. You all were and are together with us.
Established as an institute for professional development and as an event management company THT will continue to move forward and explore the opportunities in areas of personality development, training and grooming, event management, women empowerment issues while giving a serious thought of possibly organizing Mr. Nepal Pageant in the coming years.
Ajaya Ratna Sthapit
Chairman
The Hidden Treasure